The first single
Rosenblatt, Keymins and Madonna threw items contract. Under the terms of the contract Madonna received an advance of $ 5000, and each song was written - fees and charges for publication in the amount of $ 1000. In the potential of their findings, President «Warner Sir» Seymour Stein, and Rosenblatt, apparently, were confident, but not so much that go wa-bank and immediately release the album. Rosenblatt developed a plan to move Madonna through the issuance of dance singles.
The first single was supposed to be the most liked Stein song «Ain't No Big Deal» with demo tapes, on the back of the «Everybody», which from the outset had no hope. Produced for the work on the first steel plate Madonna Keymins.
The result of their work week has become the single, which they believe should have been in the twinkling of an eye to raise it in the top four performers. But after hearing that she believed a hundred-percent hit, Rosenblatt get the hump. «Ain't No Big Deal» and this was. Time transfers were not, and they have put «Everybody» and on both sides of singles. On the cover of the single chosen not to include a picture of Madonna, as well as many, listening to her songs, thought that it was Negro. Thus it was possible to win big audiences. Unusual decision Rosenblatt recovered it. In a few weeks «Everybody» foam in the top lines of tables popularity of dance music.
The company was so pleased with the steady advance of song «Everybody» in the upper line of table dance hits, and incendiary performances of Madonna in «Dansterii», which has decided to record it on video, though with reservations. Rosenblatt and chief «Sir» Seymour Stein agreed that the video should focus not on the mass audience, but directly to the visitors of dance clubs across the country. As for the cost of a million «Warner» are allocated on a first video clip of Madonna negligible amount in 1500 dollars, representing less than one percent of appropriations for the video of Michael Jackson, Prince, Duran-Duran, Lionel Richie, «Polis», or other stars of the time . For the first Madonna video was removed on schedule and within the funds released, they have chosen to producers Ed Steinberg, soft-spoken president of the company «Rock America» and video supplier for hundreds of clubs from coast to coast. He was already a bit familiar with Madonna. Advertised clip, song «Everybody» flew at 3 in the tables of dance hits, and then moved to 107 in the main chart magazine «billboard».